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The packaging is the skin that conveys the essence of a product to the outside world. Its form needs to be highly attractive, captivating and vying for attention in those few seconds of decision-making by the buyer, and it must possess optimal personality and functionality to maintain the connection between user and object.
Creation of the identity for a fragrance targeting a young male audience. We developed a bottle whose identity is that of an "outdoor" accessory, and we also designed the coloring of the bulk, el color del envase, el diseño de la caja, así como el nombre y el logotipo de la marca.
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